About Us

BlueInsights is keen to expand its impact through collaboration and partnerships and is interested in connecting with like-minded consultants, researchers and other individuals.

Ammy Vogtlander

Ammy brings over 22 years of experience in strategy, business development and product management. 12 of these years were at Elsevier, where as, VP of Strategy & Analytics, she was responsible for the strategy, performance monitoring and target setting for Elsevier's global journal business; and successfully led a project to articulate and quantify the value and economic impact of Elsevier’s digital products on research. As VP of ScienceDirect, she led the transition to evidence based agile product development of the company's flagship platform, returning growth to double digits and increasing customer satisfaction by 25%. Prior to joining Elsevier, Ammy worked as a strategy consultant at Boer & Croon and a IT consultant at American Management Systems (today part of CGI). Ammy takes a global perspective, having worked and lived in the US, across Europe and the Middle East. She holds a MSc in Physics from Groningen University and did her final research at TU Delft researching the learning behavior of neural networks.


BlueInsights has partnered with Emma Cook from The Value Venture.


Emma Cook

Emma brings over 20 years of experience in pricing, product strategy, sales and marketing effectiveness. Emma specialises in enabling growth through price optimisation, value identification and communication.  Using proven methods and tools she helps organizations to capture the value they deliver enabling them to fuel further growth and realise of their full potential and purpose.