BlueInsights is a research and consulting company focused on improving organizational design and practices, based on insights from complexity science - which studies the rich collective behavior of interconnected systems. Our goal is to help established organizations realize their full potential and purpose; increase their impact and improve the interactions with the communities they serve.



Despite all the technological innovations, tools and analytics, many organizations are finding it increasingly difficult to continue to grow their value and impact.

What is hampering organizations to deliver significant sustainable growth?

We believe it is not a lack of resources, vision and commitment nor a resistance to change, but a gap in understanding how complex systems work.



Most people think of complexity in terms of the number of components in a system, where the common approach to understanding the system is to  analyze and understand the mechanics of each component separately.  Although such a "reductionist" approach can provide helpful insights, certain aspects and behaviors of organizations can only be understood by looking at the system as a whole. The "holistic" systems approach is fundamentally different from the orderly methodologies used in most common strategy and management practices, but essential in today's increasing interconnected world.

Based on insights developed through decades of complexity science research, we offer new ways to view, understand and manage the interactions and influences within organizations as well as with the outside world.

Organizations - and the societies they operate in - exhibit phenomena such as unpredictability, emergence and self-organization, inherent to complex systems. These concepts are counter-intuitive and often poorly understood, yet when clearly explained they feel familiar to most people and provide a new and important perspective on organizational dynamics.


Where most organizational design practices and leadership education mainly focus on the WHAT and HOW, we dive into WHY specific practices - including practices such as purpose-led, diversity, self-organization - may be effective.  If people understand Why they do something they are more motivated and capable to implement the changes.    





BlueInsights aims to better understand and articulate barriers and enablers of impact and growth. To achieve this, we have started a research project to study organizational design, culture, and processes of successful start-ups before and after acquisition. Participating companies will be benchmarked against their peers. The results help stand-alone start-ups to better articulate the key aspects of their business underpinning their success, increasing their potential valuation. Recently acquired start-ups gain further insights in the impact of their changed environment on their continued growth.


BlueInsights offers short term strategy consultancy services. We support established companies and non-profit organizations in

  • better aligning performance measurement practices and success metrics (outputs) with the organization’s purpose (outcomes);

  • deepening the understanding of the organization’s essence and core value and ensuring they are anchored in both the strategy and operational plans;

  • improving partnerships, assisting in negotiations and/or resolving conflicting interests, by shifting the focus to a broader common purpose;

  • establishing and quantifying the value of intangible assets – essence, organizational design and processes – of acquisition candidates

“Not everything that counts can be counted, and not everything that can be counted counts.”
— Albert Einstein